One coffee. The whole distance.

First marathon at 50.
World Champion at 55+.

For most of his life Yuri Strofilov was a top manager at a major bank. He ran his first marathon at 50 — and never stopped. Within a few years he had become World Champion in the 55+ category in London, set his personal best of 2:38:16 at the Valencia Marathon in 2024, and just took the world title again in the 60+ category in Cape Town.

Today he coaches champions of his own and runs the s10.run training platform. His one real secret: he never misses a session — and never starts one without a coffee first.